Social Media
ASW Distillery
ASW Distillery is an Atlanta distillery that holds the title of the Most Awarded Craft Whiskey Distillery since 2018. Our focus on the social media was authenticity, education & consistency.
ASW Distillery
@aswdistillery | @asw.exchange
@asw.batteryatl | @hunkerspirits
In my time working at ASW Distillery, starting June 2024, I grew our Instagram community from 16.8K to 20.1K followers, increasing audience size by 3.3K (~19% growth). My posts generated 14.3K interactions and 10,277 video views, with nearly 9K views coming from organic reach.
When I started, my focus was on organic, creative, engaging and informative content that pulled our audience in, familiarized them with our team and brand and taught them something they didn't know about the whiskey world.